
For anyone who hasn’t yet discovered the simple pleasures of Twitter, it’s the original ‘blog-a-minute’ web application, allowing you to post a 140 character limited caption about, well.. whatever you like. You can add friends (yup, it’s all about social communities and UGC [user generated content]), and follow other users who share your interests. You can setup your mobile phone to send / receive SMS updates to and from your friends.
*This can prove a great feature – if you wanted to text a whole bunch of people (spending say “12p per text” X “number of friends” = “££££”), you simply send one text to Twitter, and all your friends can automatically receive this to their phones in real-time. A couple of us at work use this a lot, great for keeping in touch, and sharing random thoughts, etc
ANYWAY… so, recently Twitter released some new functionality in their web app – the ability to track trends / keywords. The concept is great, it allows anyone to hear what any twitter user is saying about a specific keyword.
I was interested to hear what others were saying about Radiohead’s brand spanking new “In Rainbows” album, so I tried this out last night by sending “track in rainbows” to twitter from my phone. Within minutes my phone memory was full, and I had “10 messages waiting” – I kind of panicked so quickly cancelled this track by texting “untrack in rainbows”.. job done
I scrawled through this new info that my phone had just sucked out of the ether, and was pretty blown away. People from all over the world (quite a few were foreign) commenting on the album, I was reading other peoples reviews and thoughts right from my own phone – without even searching for these people.
I guess the concept here is pretty interesting. Being able to ’suck’ this information from other users directly to your phone, and read what could be reviews about your new record, service, or product, or even utilize the data as a [user generated] stream of updated, keyword specific content for your site. <-- although the Twitter API doesn't allow for the track service yet, I'm sure it soon will do, and another family of mashups will be born
For anyone who is already using Twitter, feel free to add me if you like:
Micburns on Twitter